When those of us born in 1954 are asked to characterize our attitudes to our rides, we are most likely to group ourselves into the categories "Driving Miss Daisy" and "My Car Is A Tool", both pretty conservative views, unlike younger Canadians who say they are "Capitalist Roadsters" or "I Love My Wheels".

We are more likely than other Canadians to have three or more automobiles in the household, and these are most likely to be large or large premium automobiles made in Japan or Europe. These cars are more likely to have been purchased new than used, and the cost was between $30,000 and $50,000, paid in cash or financed through the dealer, and the model year is most likely by far to be 2003. In addition, we are particularly likely to have purchased an extended-cab Pickup Truck. Among those who lease (about 10%) the most common lease period is 48 months.

Insurance for the vehicle was most likely bought through a bank, a professional association or, especially, the workplace.

We are especially likely to use ethanol-blended gasoline, or any mid- or premium-grade fuel.

Interestingly, we are twice as likely as all Canadians to have a motorcycle, so, although we see ourselves as driving Miss Daisy in our tool-like cars, we still have a bit of a wild streak.

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Tags: 1954, automobiles, demographics

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