Discriminated in Retail Stores by your Shopping Attire?




It's no secret people are judged in seconds by their appearance.
The Journal of Consumer Research and authored by doctoral student Silvia Bellezza and two Harvard professors -- found that luxury shop assistants in Milan perceived those outfitted in gym clothes as more moneyed than people who were spiffed up. It makes sense, as confident types -- and confidence is key here, you must come off like you're deviating from the norm on purpose -- typically don't see the need to overcompensate.

A fashionista writer decided to test this theory out hitting Madison Avenue and wearing a baggy Hanes sweatshirt and Russell sweatpants. She finished off the look with a pair of black and white Nike Airs, a plain black coat and an unidentifiable simple brown leather tote. Three out of five stores ignored her. Why did they even bother with this study as we all know from experience that if we look sketchy the sales staff will ignore us. We've proven it to ourselves time and again. Of course sometimes when they run right up and offer to help it's because they are keeping an eye out for shoplifters.




Bad service from sales people at a certain high-end Canadian retail store who intimated that nothing less should be bought or worn left me cold and not buying at all. After standing too long behind the counter some of these sales associates begin to think they own the place and everything in it, and they choose who they want to mingle with. Big mistake!



I owned retail stores from 1974-1998 and know, from life experience, never to judge people by the manner in which they are dressed. Whether someone is a potential customer at that particular time or not is completely irrelevant. As a sales person, you assist ANY person in your establishment out of simple common courtesy. If they buy something great, if they don't you did your part by being a great person and if some day they are able to afford whatever it was you were selling, guess who they'll go back to.



As a store owner if I had ever seen an employee ignore or look down at anyone in my store they would be fired on the spot. I don't care if you're selling toilet paper or designer bags, everyone deserves to be respected enough to be acknowledged.



As Edina says in Absolutely Fabulous when she encounters such staff: "You only work in a shop you know, you can drop the attitude".










Views: 350


You need to be a member of Zoomer to add comments!

Join Zoomer

Comment by Linda Seccaspina on March 30, 2014 at 4:53pm

Great stories Lynne.. Love the corvette one

Thanks Chuck

Kenny !! LOL

marsha.. happened to me. I hated it

Comment by Lynne G. on March 30, 2014 at 2:38pm

Guess I wouldn't have had much fun in your shops, eh, Linda?   :-)  Good on yah, girl !!

Comment by Lynne G. on March 30, 2014 at 2:38pm

Another laff  I had...I took my brother's "toy" Corvette in to a performance shop to get the wheels balanced.  While the car was being looked after, I was wandering around out in front of the shop doors.  After about five minutes, the manager came over and asked if he could help me with something.  Oh, I said, I'm with the Corvette.  ha ha ha ha  Poor young guy, he was so embarrassed.  Old bag lady with the Corvette.  I love it.  :-)

Comment by Lynne G. on March 30, 2014 at 2:31pm

I never get dressed up to go shopping, clean, but slob, works for me.  One time I was having my tires changed on the car.  While that was happening, it started snowing.  When I went to pay up, this very kind energetic young lube man went out and cleaned my car off.   He came back in to tell me, before I left.  There were two cars left, my late model Buick, and an old Ford Fairlane rust bucket.  Yep, he had cleaned off the rust bucket.  I thanked him very much, and went out and cleaned my own car off.  ha ha ha

Comment by chuck wilson on March 30, 2014 at 1:38pm

Right on! Linda.

Comment by Kenneth Sibbett on March 30, 2014 at 12:40pm

Z, you'd look great in those sexy leather boots she wore~~

Comment by Marsha Shearer on March 30, 2014 at 12:18pm

Ah, Ab Fab.  One of the things I do miss about England.  Saw Joanna Lumley too briefly in Wolf of Wall Street..  OK.  I admit I do shop after working out and yoga in my gym clothes but only because I prefer to shower at home.  But Linda, you're right.  A customer equals money and to slight anyone for any reason makes no sense financially or any other way. 

Comment by Kenneth Sibbett on March 30, 2014 at 12:11pm

Absolutely, Marvelous~~

Comment by Linda Seccaspina on March 30, 2014 at 12:08pm


Comment by Zanelle on March 30, 2014 at 12:07pm

I loved Absolutely Fabulous.  You are so right about judgement in retail stores.  Remember in Pretty Woman movie how snobby they were to Julia Roberts...she got them.  Makes me want to be my old hippy woman self and go in with lots of money someplace and make them think a bit.


Community Activity

alexander Mollison commented on alexander Mollison's group The Kitties
"masterchef for me tonight after coronation st so its "
46 minutes ago
alexander Mollison commented on alexander Mollison's group The Kitties
"was helping that neighbor with computer again she was getting warnings or no connection(rogers) she ripped all the wires and usbs out so got it all back together and working so happy for now lol, she does have problem with here mail its out look but…"
2 hours ago
alexander Mollison commented on alexander Mollison's group The Kitties
"last of "one's thursday "
5 hours ago
GREGORY A HEENAN commented on Annette Tilden's group THE NEW LAUGH OUT LOUD
"A dying granny tells her granddaughter, "I want to leave you my farm. That includes the villa, the tractor, and other equipment, the farmhouse and $22,398,750.78 in cash." The granddaughter, about to become rich says, "Oh granny, you…"
6 hours ago

© 2016   Part of the Zoomer Interactive Network.   Powered by

Badges  |  Report an Issue  |  Terms of Service

google-site-verification: googlef2bf84fe9dda65cb.html