By now everyone has seen all of, or parts of, the video of School Bus Monitor Karen Klein being bullied by the Grade 7 and 8 students she was supposed to be in charge of. If you haven't then play this:
The students involved had done this before and had posted other videos on Facebook, thinking it was funny.
The Assistant School Superintendent (not the Superintendent) and Police Captain (not the Chief) made this public statement:
Some things to consider:
1) The victim was not outraged and did not feel empowered to respond to the bullying.
2) The bullying hit on things that are normal in a person of her age, but are not accepted by the advertising media: weight, looks (age is ugly), and ridiculing her emotional response (crying)
3) No special instruction or training has been instituted in that school system in response that teaches children to respect their elders.
Children of that age are just learning to form their responses to the world for themselves and to adapt as socially responsible adults. When all they see is mass-market media that denigrates Seniors then this type of action will become all the more common.
As long as Seniors do not see this for what it is: straight-up discrimination and bigotry; and continue to accept blame because they cannot control it all by themselves, or invent excuses due to some mis-perceived and invented personal failing, then there will be no reason for the Police Chiefs, School Superintendents and others in charge to do anything other than attribute this harassment to youthful hi-jinks and let it continue. If Seniors stop marginalizing themselves then society will have to put more effort into maginalizing them, and just may find out the attempt is not worth the money involved.
Complain to the sponsors over the social networks about advertising you feel degrades you, marginalizes you or does not recognize your rights or your worth.
Let your MP and MPP know when they want to pass laws that erode your rights, and do it publicly so that they can see they are upsetting more than one person.
If a radio or TV personality is offensive to you then contact that program's sponsors, like what was done to Rush Limbaugh.
Above all, don't just take it in stride and do nothing, and never, ever, blame yourself for their failures.